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Brand culture and identity : concepts, methodologies, tools, and applications
by Information Resources Management Association, ed.byPublished by: United States of America : IGI Global , 2019
- Sublocation
- EGC
- Call Number
- 658.827 B817 2019
- Physical Desc.
- xxii, 1544 p.
- Note
- Includes bibliographic references and index.
- ISBN
- 978-1-522-57117-9
- Copies
- —