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Beyond advertising : creating value through all customers touchpoint
by Wind, Yoram and Hays, Catharine.Published by: Hoboken, New Jersey : John Wiley & Sons , 2016
- Sublocation
- EGC
- Call Number
- 659.1 W763b 2016
- Edition
- 2nd ed.
- Physical Desc.
- xxiv, 237 p.
- Note
- Includes bibliographic references and index.
- ISBN
- 978-1-119-07409-0
- Copies
- —