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Advertising and branding: concepts, methodologies, tools, and applications
by Information Resources Management Association, ed. By.Published by: Hershey, PA : IGI Global , 2017
- Sublocation
- EGC
- Call Number
- 659.1 Ad244 2017
- Physical Desc.
- xxi, 1806p.
- Note
- Includes bibliographic references and index.
- ISBN
- 9781522517948
- Copies
- —