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Advertising : an integrated marketing communication perspective

Advertising : an integrated marketing communication perspective

by Belch, George E. [et.al]

Published by: Australia : McGraw-Hill , 2020

Sublocation
EGC
Call Number
659.1 Ad964 2020
Edition
4th ed.
Physical Desc.
xxxi, 541 p.
Note
Includes index.
ISBN
978-1-76042-240-0
Copies
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