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Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation

Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation

by Mizik, Natalie and Hanssens, Dominique M., ed.by

Published by: United Kingdom : Edward Elgar , 2018

Sublocation
EGC
Call Number
658.8 H191 2018
Physical Desc.
xviii, 671 p.
Note
Includes bibliographic references and index.
ISBN
978-1-78471-675-2
Copies
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