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Service marketing : intergating customer focus across the film

Service marketing : intergating customer focus across the film

by Zeithaml, Valerie A., Bitner, Mary Jo and Gremler, Dwayne D.

Published by: New York : McGraw Hill Education , 2018

Sublocation
EGC
Call Number
658.8 Z372s 2018
Edition
7th ed.
Physical Desc.
xxviii, 498 p.
Note
Includes index.
ISBN
978-0-07-811210-2
Copies
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