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Service marketing : intergating customer focus across the film
by Zeithaml, Valerie A., Bitner, Mary Jo and Gremler, Dwayne D.Published by: New York : McGraw Hill Education , 2018
- Sublocation
- EGC
- Call Number
- 658.8 Z372s 2018
- Edition
- 7th ed.
- Physical Desc.
- xxviii, 498 p.
- Note
- Includes index.
- ISBN
- 978-0-07-811210-2
- Copies
- —