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Marketing communications in tourism and hospitality : concepts, strategies and cases
by McCabe, ScottPublished by: United Kingdom : Butterworth-Heinemann Elsevier , 2009
- Sublocation
- EGC
- Call Number
- 334.4791069 M478m 2009
- Physical Desc.
- xx, 295 p.
- Note
- Includes bibliographic references and index.
- ISBN
- 978-0-7506-8277-0
- Copies
- —